Are you having difficulties getting enough traffic to your website? It has always been the case that businesses need to be able to maintain a steady flow of new leads if they wish to remain profitable long term. Sure, if you have a large pre-existing customer base, then you may be able to continue making money for a while, simply by selling additional products and services to the customers you already have. But, that being said, without new leads coming into your funnel things will eventually die out, withering on the vine as they say…
It’s a scary thought, but it doesn’t need to become a reality, so long as you are taking proactive steps to obtain quality leads. The question is, how can we get good leads without spending too much money? It all comes down to ROI – not overspending on the front-end unless you know that you will make a hefty profit on the back-end.
For many companies, one answer to this question of how to get inexpensive leads is to work on improving your business’ online presence. There are a number of ways to get more traffic to your website, and some are much more effective than others. Those interested in an in depth education on this topic may find Jeff Johnson’s Traffic And Leads Training Academy to be a helpful resource.
Now Lets now take a look at a few of the online marketing strategies you can use to improve your online presence.
How to Improve Your Online Presence:
Facebook has a treasure trove of data about your target market. You can get data about the age, gender, country, likes, and interests of the people who like your Facebook fan page. This data enables you to formulate strategies that meet the needs of your target market. The data also helps you fine tune your products and services to meet the wants and needs of your audience. Facebook is also the perfect medium for communicating with your audience. You and your customers can send messages to each other or reply to wall posts quickly. And, if that wasn’t enough, Facebook is also a fantastic place to find new leads by targeting your ideal customers via Facebook ads and retargeting campaigns using platforms like Perfect Audience.
Email marketing helps you update your subscribers about your latest offerings and promos. You can use email marketing to remind your target market about your company. It is important to remain at the forefront of your prospects mind in oreder to keep your business profitable. Through email marketing, you can keep your audience abreast about what you are currently up to and what you have in store for the future.
Contests are a great way to entice visitors to follow you on Twitter or increase your Facebook fans. People like winning free stuff and are given extra motivation to stay updated with what you are up to when you have an ongoing contest. You can generate buzz around your company by starting a contest.
These are just a few techniques you can implement on to boost website traffic and improve your online presence.